16 December 2013 - 10:47pm | posted by | 1 comment

Ideas Corp target males with pink credit card

The Ideas Corp has designed a creative for client the Community First credit union in Sydney to help raise funds for the McGrath Foundation.

The campaign’s target audience is men, as the prior take-up of the credit card has been heavily biased towards women.

"Our customers like the idea of supporting the McGrath Foundation through their everyday banking. But so far we've found that men are a little more reluctant to carry a pink Visa card in their wallet, so we're launching a campaign that specifically talks to men,” said Michael O'Reilly, Community First head of marketing.

Max Landrak, creative director of IdeasCorp said: "Pink is seen as a feminine colour, but when you look at who's affected by breast cancer, it's not just women, it's also their husbands, sons and fathers, so pink really is for boys."

The McGrath Pink Visa Credit Card was launched in August 2009, and has so far raised donations of over $150,000 to the McGrath Foundation.

The TVC will air from now until January.

Don't miss out... Get your Australasia news by email

See all specialist newsletters

31 related companies from Profile Hub:

Comments

26 Jun 2014 - 12:47
larapiller's picture

Credit cards bring much use to consumers but sometimes it becomes a real challenge. New solutions are required to solve this problem and http://installmentcredits.com/ may provide a real help.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...