Saatchi replaces BWM on NIB account after competitive pitch
Saatchi & Saatchi Australia picked up the account for health insurer brand NIB.
Saatchi replaces BWM on the account
It won the business after a competitive pitch, replacing incumbent BWM.
"Throughout the tender process Saatchi & Saatchi Australia clearly demonstrated a high level of strategic thinking and creative excellence, as well as good cultural alignment with NIB," said NIB Group Manager Australian Residents Health Insurance, Rhod McKensey.
"We look forward to working with them to build on our recent success and continue our impressive record of delivering above-industry policyholder growth."
CEO of Saatchi & Saatchi Australia, Michael Rebelosaid : "The health insurance industry is becoming increasingly competitive and more reliant upon smart creative, solutions to win market share. We look forward to what our new partnership will produce in the coming years."
The account is for the brand’s creative service across print, television and online media for the next three years.