Twitter names British Airways, Paddy Power, Three, Samsung & Adidas as top UK brands

Micro-blogging service Twitter have taken a look at some of the brands which have made their mark on the service over the past 12 months as it celebrates reaching a 500m tweets per day milestone.Twitter claims that one in every two of its users follow a brand on the platform and in a bid to find out which brands have been most successful the social media site has solicited votes from London-based media agencies for its 2013 Twitter Honours.Winners this year include @ThreeUK for #DancePonyDance, which was named best integrated campaign 2013 for illustrating how a TV campaign could be extrapolated to digital media.@British_Airways meanwhile earned a nod for most innovative campaign thanks to its #RaceThePlane campaign created by BBH London and ZenithOptimedia for racing a new Dreamliner jet against a plane fuelled by tweets.Elsewhere @PaddyPower scooped top honours for best real-time brand courtesy of its support for Ex-NBA star Dennis Rodman’s diplomatic foray to North Korea.@SamsungMobileUK and Starcom MediaVest meanwhile won most engaged brand for their tweet promoting the Samsung Galaxy 4, Drama Shot app (see below) and @adidasUK won the best overall brand award for its extensive use of Twitter; including kicking off a promoted trend for the official #WorldCup ball.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

All by John