Just Eat helps feed hungry Londoners with new branded cabs
Online takeaway ordering service Just Eat has made getting home and ordering a takeaway easier for Londoners this Christmas by launching a fleet of branded taxis. With the help of taxi advertising specialists Ubiquitous, Passengers travelling in a Just Eat cab will be able to gain instant access to the Just Eat app simply by tapping their smart device against the Near Field Communication (NFC) tag inside the vehicle. Passengers will also be able to win a takeaway treat by tweeting their best excuse for ordering a takeaway to @JUSTEATUK using the hashtag #notcooking. The best excuses stand to win a £25 voucher code to use whenever they fancy. Taxi receipts distributed from the branded cabs also offer a promotional discount on Just Eat purchases. “This campaign is a great way to engage with hungry Londoners on their way home. Just as you’re thinking what to have for dinner, you can jump in a JUST EAT cab and order a takeaway treat so easily and quickly that it could be waiting for you when you arrive,” said Victoria Bloom, UK head of brand at Just Eat. “The campaign we are running with Ubiquitous with NFC enabled taxis supports our key message – to maximise customer convenience and enhance the takeaway experience.” Ubiquitous managing director, Andrew Barnett, added: “An exciting livery on the outside grabs the attention of the public on the street, while what’s happening inside the cab maximises engagement with passengers inside. Promotions on receipts and the tasty takeaway giveaway mean this campaign should create many happy customers.” The 100 Just Eat cabs will feature on the capital’s streets from now until May 2014, with the creative asking passengers if they are “Running on Empty?” prompting them to download the app and promoting the brand’s ‘Don’t Cook, Just Eat’ messaging.