Intel sponsorship deal with FC Barcelona sees firm become first to have logo featured on the strip's inside
Intel has struck a sponsorship deal with FC Barcelona that will see the technology brand become the first to have a logo featured inside the club strip.
Deal: Intel's logo will feature on the inside of the Barcelona strip
The partnership will also see Inter-based technology provided to students at the La Masia academy, as well as the provision of devices for Barcelona players and staff.
A statement said Barcelona and Intel would work together to improve fan experience at Camp Nou through new technology.
Intel chief marketing officer Deborah Conrad said: “This is more than a sponsorship to Intel. The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced football clubs in the world and to launch an ambitious slate of educational initiatives.”
Intel said more detail how on the company will work with the club on technology to improve the match day experience will be announced next year.