Flying Doctors tops charity reputation survey
Australia’s Royal Flying Doctor Service has again been named the country’s most reputable not-for-profit organisation in the 2013 AMR Charity Reputation Index.
Three years running for the Flying Doctors
It is the third year running that the organisation has ranked first in the annual Index.
“The research demonstrates that for a charity to have a strong reputation, it is not enough simply to be supporting a good cause. These organisations also need to be innovative, strong community leaders, demonstrate appropriate cost management, be transparent in their governance and provide a good workplace for employees,” AMR’s Managing Director Oliver Freedman said.
“The Royal Flying Doctors came up well in all these dimensions, and their overall reputation ranking reflects this community view.
“According to our measurement however, the top 22 charities measured all score well above the highest Corporate Reputation rankings, which shows that Australians still view the not-for-profit sector as a trusted community voice.”
Other charities which scored highly included the St John Ambulance, Guide Dogs and the Salvos.