First TransPennine Express improves user experience and customer journey with refreshed web presence

The brand’s refreshed visual identity, which was unveiled earlier this year, has been incorporated into the site, with clear messaging offering tips on how to find the best fares and enabling customers to find out more about First TransPennine Express services without having to leave the site.

“We have experienced a 30 per cent growth in site traffic year on year, from both mobile and desktop visits, and recognise what a vital role our digital capabilities play in overall future growth. We had continued to adapt our previous site and cater for the ever-evolving mobile consumer, but the time was right to lay the foundation for even bigger increases in digital revenues with a complete overhaul…Increased conversion is a key objective of the overall design and we’re confident that it will deliver,” commented Victoria Tennant, e-commerce manager at First Transpennine Express.

Having developed the original site more than four years ago Code was re-awarded the digital contract following a competitive pitch.

Of the new look website, Ian Rabagliati, Code Computerlove account director, said: “We’re confident that the new site will exceed all objectives and support FTPE in achieving their ambitious targets.”

Offline branding was created by TBWA with SEO implemented by Code and media handled by MEC.