Clemenger BBDO, Melbourne has designed a new series of ads for client Carlton Dry, directed by one of the team behind Flight of the Conchords, Taiki Waititi.
The ‘#HelloBeer execution extends across eight TV spots.
"The Carlton Dry brand is about fun, and the 'Hello Beer' construct is about welcoming the possibilities that exist when mates get together and get a bit inventive,” said CUB general manager Carlton Dry, Andrew Meldrum.
“This summer we're taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV.
"We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies."
Ant Keogh, ECD of Clemenger BBDO Melbourne: "With these ads, the idea was to entertain first, but in a way that ensured you remembered the brand."
The campaign will roll out on television, digital, YouTube and in cinemas at screenings for the movie Anchorman 2.