BrightRoll announces strategic agreement with Nielsen advancing its digital video audience measurement
BrightRoll has announced a strategic agreement with global measurement and information company Nielsen that aims to help advertisers increase the efficiency of their digital video ad campaigns as well as maximise accountability and return on investment.
Nielsen Online Campaign Ratings will now be integrated in the BrightRoll console to provide advanced measurement and analytics for the digital video ad industry, enabling the platform to bring new programmatic planning and reporting capabilities to the market.
With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time,” said Tod Sacerdoti, CEO and founder of BrightRoll.
“This strategic agreement enables us to more deeply integrate Nielsen’s unique measurement and technology capabilities into our platform, and we’ll be working closely to roll out innovative offerings that enhance productivity and performance.”
Megan Clarken, EVP, global product leadership for Nielsen, added: “Having Nielsen Online Campaign Ratings data integrated into a leading video advertising platform like BrightRoll is further proof of Nielsen’s marketplace momentum. Making Nielsen Online Campaign Ratings data available via API to the BrightRoll console, our clients will have enhanced capabilities and real-time reporting to advertisers who are looking to validate audiences and measure the true impact of their video ad campaigns.”
Introduced in October, the BrightRoll console is the company’s customisable user interface for planning, executing and optimising digital video advertising. As part of the BrightRoll platform, the console provides buyers with enhanced usability, advanced features and real-time access to more than 17 billion video ad impressions monthly across web, mobile and connected TV.