Argos partners with Buyapowa on co-buying trial offering discounts to social media fans and followers
Argos has joined forces with social-commerce technology company Buyapowa to launch a trail partnership enabling its Facebook fans and Twitter followers to shop together to earn better deals and discounts.
The launch follows the news that Argos is the most socially devoted retailer and sees Buyapowa’s technology used to help customers request special offers on their favourite products, and then improve those offers by sharing them on social media and shopping together.
The more people who buy the better the offer becomes, with these offers, or ‘Co-buys’, presented via a customised platform and will be promoted across Argos’ social media and other communications channels.
Of the partnership and trial, Neil Tinegate, head of digital innovation at Argos, said: “We’ve got a really strong community of followers on social media and we wanted to take our interaction with them to a new level by integrating social media with our core business - which is, of course, selling products people want at great prices.
“This is an interesting step for social media and we’re really excited to hear what our customers think of this new trial.”
Gideon Lask, CEO and founder of Buyapowa, added: “Argos is an excellent example of an innovative retailer and this implementation shows the power of social to generate business and long-term loyalty. Retailers need to start thinking how to turn social into a transactional channel in a natural, social way - creating buzz while gaining customer loyalty and consumer insight.”
The Buyapowa and Argos platform features more than 29,000 items customers will be encouraged and rewarded for sharing information with other potential customers, helping the brand increase customer acquisition but also generating long-term loyalty by rewarding shoppers.