The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Stephen Lepitak, -

December 12, 2013 | 2 min read

Twitter has revealed that it now sends 500 million tweets a day as it announced that Glee actress Lea Michele’s tweet about the death of co-star and boyfriend Cory Monteith was the most retweeted of 2013. In its summary of the year, Twitter has highlighted three tweets, christening them Golden Tweets, led by Michele’s tweet from 29 July, which was shared 408,000 times.

The second most retweeted was one from actor Paul Walker’s twitter feed confirming his death on 30 November with 400,000 retweets. The third was One Direction’s Niall Horan who tweeted to celebrate his 20th birthday, shared 375,000 times. Elsewhere, Manchester United being knocked out of the Champion’s League by Real Madrid caused the largest surge of tweets in the UK during the year, with New Year’s Eve, Andy Murray winning Wimbledon and New Year’s Eve also proving popular moments of the year. A YouTube video published by Twitter including other stats from the year, revealed that the microblogging site now sends 500 million tweets a day from over 230 million active users.
One Direction Twitter Glee

More from One Direction

View all