The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Hearst Magazines

Hearst Magazines announces substantial restructure with introduction of Hearst Advertising

By Angela Haggerty, Reporter

December 11, 2013 | 2 min read

Hearst Magazines, publisher of titles including Elle, Cosmopolitan and Esquire, has announced a substantial restructuring with the introduction of its new Hearst Advertising service.

Service: Hearst has introduced Hearst Advertising

The company will appoint four agency and client category directors as well as a creative director and business marketing head, and has detailed plans for four new business areas – tech/telecom, finance/banking/careers, entertainment and automotive.

Hearst said that sales sales directors will now be responsible for leading their own client categories across all Hearst brands.

The change will give clients easier access to products across Hearst’s portfolio and the company hopes to build deeper client partnerships.

Anna Jones, COO, Hearst Magazines UK, said: “As our business evolves it is vital that we continue to deliver against the objectives of our clients and agency partners.

“By adding a series of dedicated, accountable new leaders to our business, we are building on our formidable existing sales team to offer easy access to creative, collaborative partnerships across the entire Hearst UK portfolio.”

Hearst Magazines in the third biggest consumer magazine published in the UK and has more than 150 sales staff based in London and Manchester.

Hearst Magazines

More from Hearst Magazines

View all

Trending

Industry insights

View all
Add your own content +