Digital membership organisation BIMA has asked some of its award winners from this year for their predictions and tips for the industry going into 2014 - included are representatives from major agencies such as AMV BBDO, AKQA, M&C Saatchi, WCRS and Channel 4.
Geoff Northcott – AKQA
“I see brands working more closely with start ups, brands looking to anticipate disruption and brands looking for a new source of innovation.”
Emma de la Fosse and Charlie Wilson – OgilvyOne
“Client relationships are incredibly important.” – Charlie“Agencies have been restructuring themselves for a while and clients are going to need to do the same thing if they are going to take advantage of what agencies have to offer.” - Emma
Tom Fenwick-Smith
“Technology companies will bridge of advertising and bring us things when we genuinely need them.”
Phil Wilce – TH_NK
“In the coming few months we are going to notice a convergence in channels and pulling different APIs from different sources to be able to tell a story.”
Richard Melton- Two Four
“Large corporates might try and bring production in house and cut out the agency model a bit”
James Rutherford – Channel 4
“The things that excite me most are that social media and broadcast still have a long way to go. Certainly with Facebook unavailing their two more search tools which give you access to a universe of data”
David Lawrie – M&C Saatchi
“In the year ahead I would like to see content that you can interact with”
Naomi Martin – AMV BBDO
"It is known in the industry that content is King but in 2014 distribution is going to be Queen. It is important to get relevant content to audiences at the right time.”
Neil Morris - Grand Visual
“If we look ahead the challenge and the innovation and the interesting things that are going to happen are around how these digital sites in out of home environments are integrated with other digital channels."
Robert Thomsen - AKQA
“One of the interesting things is apps that basically run in your pocket, which is based on the new motion code processor that Apple just introduced .”
