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YouTube crowns Evian’s baby & me the top UK ad of 2013

YouTube has revealed that Evian’s ‘baby & me’ is the UK’s favourite ad of 2013.

The 2013 YouTube Ads Leaderboard celebrates the most watched adverts, and this year saw a marked increase in the number of brands drawing on popular memes among the YouTube community.

Topping the leaderboard was Evian with its ‘baby & me’ film which generated 20 million views in two days and 100 million after 10 weeks globally. Created by BETC Paris, it sparked 334 viewer-created versions and more than 6.9 million viewers have shared the video on social networks.

Despite only being release last month, in second place came John Lewis’ Christmas advert, ‘The Bear & The Hare’, which has seen more than double the number of views compared to their snowman advert last year and has inspired countless covers.

Three's 'Dancing Pony' ad, created by Wieden + Kennedy, came third having pulled in over seven million views on its official channel to date.

Meanwhile, the Dove Real Beauty Sketches film from this year reflected a trend among brands to break away from the 30 second commercial. Following its release, the Real Beauty Sketches ad became the most viral ad of all time receiving more than 114 million total views in its first month and generated a trove of response videos, parodies and media discussion on female self esteem.

Check out the other ads that made YouTube's top 10 below:

1. Evian: baby&me

Creative Agency: betc parisMedia Agency: Havas

2. John Lewis Christmas Advert 2013 - The Bear & The Hare

Creative Agency: Adam & Eve DDB

3. Three - The Pony #DancePonyDance

Creative Agency: Wieden + KennedyMedia Agency: Mindshare

4. Dove Real Beauty Sketches

Creative Agency: Ogilvy TorontoMedia Agency: Mindshare

5. O2: Be More Dog

Creative Agency: VCCP

6. Honda: Hands

Creative Agency: W&KMedia Agency: Mindshare/PHD

7. PlayStation 4 Teaser

Creative Agency: Sony PlayStationMedia Agency: DNK

8. Pepsi Max & Dynamo: "Bus Levitation" #LiveForNow

Creative Agency: Arnold KLPMedia Agency: OMD

9. FIFA 14 TV Commercial - We Are FIFA 14

Creative Agency: Wieden + Kennedy AmsterdamMedia Agency: Mediacom

10. Xperia Z TV Ad - Sound, vision, colour, detail from Sony.

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Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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