Unilever achieves 8% click-through with targeting software
Unilever has completed the execution of a campaign using software that allowed it to verify its digital audience.
The campaign achieved 8 percent clickthrough
It said it received an eight per cent clickthrough rate as a result of the targeting.
“It is harder than ever to reach certain audiences with conventional TV advertising, especially the sought after 18-34 male segment, who often spend more time consuming videos and interacting with friends within social media than they do on TV,” said Susanne Arfelt, head of marketing at Unilever Singapore.
The Mindshare agency executed the campaign via a software application, Brandpoint.
“For years, brands have been asking for a way to buy on GRPs online in the exact same way that they do on TV. That’s’ what BrandPoint was built for. Unilever, again, leads the field in innovation,” said Phu Truong, TubeMogul South-east Asia managing director
The average display advert click-through rate is 0.1 per cent.
Mouse Click image via Shutterstock