NUS unveils mobile site with Code Computerlove

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By Ishbel Macleod, PR and social media consultant

December 10, 2013 | 2 min read

The NUS has unveiled a mobile site, created by Code Computerlove, to make it easier for students to buy NUS extra Student Discount Cards.

The new mobile version of the NUS extra site means that there are fewer steps required to purchase a card; the forms have been optimised for easy data input on smaller screens and the button sizes have been increased.

NUS Group IT and new media director, Matt Thornhill, said: “More than 60 per cent of cardholders buy their discount card through our online sales channel and this is growing every year, but our analytics also showed that an increasing number of students were looking to buy the card on mobile devices.

"So our aim has been to remove any barriers to purchase via mobile channels and to enable students to access the deals in the best possible way to suit their lifestyle.”

Code Computerlove has also worked with the NUS to refresh the NUS.org website applying new branding designed by Spencer du Bois across its digital channels. The new brand will be applied to the NUS extra desktop site within the next few weeks.

Code has worked with the NUS for over 12 years.

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