Greymedia aims to grow Brand Baseball with unifying campaign
Queensland’s Graymedia has developed a national branding strategy for Baseball Australia.
Greymedia's baseball logo
Its aim is to unite the seven state associations under a single logo.
"While baseball is growing in Australia at a faster rate than any other country in the world, its public profile is still quite low,” said Greymedia’s director Yasmine Grey.
“This new branding strategy aims to combat this by ensuring that all states and territories are presenting a strong, unified image that Australians can easily recognise and associate with baseball.
"It's just as imperative that Baseball Australia presents a strong, professional and unified image internationally as well as nationally. It will help to better position Australia as one of the world's leading countries for baseball."
Brett Picket, chief executive officer of Baseball Australia said: "This new brand strategy is another step forward in the on-going evolution of our sport. The unified approach will ensure stronger promotion of our commercial brand, the Australian Baseball League and its six state-aligned teams."
The branding has been launched ahead of the 2014 Major League Baseball Opening Series in Sydney in March.