Google+ launches +Post display ads with Cadbury and Toyota
Google+ has announced the launch of +Post ads, which allow brands to take a piece of their public Google+ content and turn it into a display ad.
This will be similar to Twitter’s promoted posts and sponsored Facebook posts, with Google+ promoting the fact that it will mean posts can run across the more than two million sites in the Google Display Network, suggesting this “lets brands think of the entire web as their social stream”.
Eran Arkin, product manager at Google, said: “+Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself.”
A group of advertisers, including Toyota, Ritz crackers and Cadbury UK have tested the +Post format, and have reported expansion rates 50 per cent higher than the industry average for rich media ads.
In September, Google+ launched embeddable posts.