Debenhams has appointed iCrossing, the digital marketing agency, to oversee its natural search strategy as part of efforts to drive its e-commerce growth.
The department store and online retailer will work with iCrossing and its own in-house marketing and SEO team to boost sales accruing from such searches throughout 2014.
Ross Clemmow, e-commerce director at Debenhams said: “We are delighted to be working with iCrossing as we continue to drive our online growth plans – their track record and obvious expertise in the natural search space will be a valuable complement to our team.”
Tom Jones, chief client officer at iCrossing added: “Debenhams is such a well-recognised and well-loved brand both on our high street and online. And we’re absolutely thrilled to be working with them. Search lies at the heart of what we do here at iCrossing so we’re really excited about using our experience to support such an iconic British brand.”
The move dovetails with a site migration recently completed by the firm which iCrossing will provide assistance with.