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Strongbow Collective

Collective designs Strongbow rebrand

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By Steven Raeburn, N/A

December 10, 2013 | 2 min read

The Collective has unveiled a redesign for cider brand Strongbow, t be rolled out during December.

The rebrand executes during December

Strongbow is the best selling cider in the Carlton & United Breweries portfolio.

"Cider remains the fastest growing alcohol category in Australia with people choosing to drink cider more often, particularly over the warmer months and we've got to keep up with the changing trends in this category,” said Craig Maclean, general manager of Cider for CUB.

"Cider leads mixed drinking occasions - men and women over the age of 18 are moving to traditional and fruit ciders not only at home, but at pubs and restaurants as well.

"When it comes to Strongbow, we want to embrace the authenticity of the brand while also evolving the look and feel of it to keep up with consumers' constant thirst for something new."

The redesign will appear on branded labels, clusters and cartons.

Strongbow Collective

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