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SpaghettiOs apologises for #PearlHarbor tweet

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By Ishbel Macleod, PR and social media consultant

December 9, 2013 | 2 min read

SpaghettiOs, the Campbell Soup owned brand, has apologised for a tweet sent on the 72nd anniversary of Pearl Harbour, featuring its smiling logo holding up an American flag with the text ‘Take a moment to remember #PearHarbour with us’.Now deleted, the tweet received thousands of retweets complaining about how it suggested celebration, when over 2,000 Americans died on the day, which led to America entering World War 2.

The company has since tweeted an apology, saying it "meant to pay respect, not to offend."The account is handled internally.
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