Microsoft selects Exposure to lead Surface 2 tablet campaign
Microsoft has appointed communications agency Exposure to lead an integrated four month marketing campaign for its Surface 2 tablet following a competitive pitch.
Campaign activity includes advertising, media partnerships, influencer activity, pop-up events, product placement and social engagement.
Following in the footsteps of the Surface 1 the latest iteration of Microsoft’s tablet comes fully loaded with Microsoft Office, faster speed, extended battery life and a 1080p full HD widescreen display.
Andrew Smylie, Surface marketing communications manager at Microsoft said: “Surface 2 helps you ‘do more’ – whether you’re an ‘always-on’ entrepreneur, social media addict or games devotee. To really launch Surface 2 with a bang we needed a creative partner that could deliver an exciting, clear and effective campaign. Exposure really shone in the pitch process because of its ability to excite our core influencers.”
Tim Bourne, joint CEO, Exposure said: “We’ve worked with Microsoft on some of their most exciting projects, such as Microsoft’s Portable Experience Centre, ‘Our House’ – a real-life home built into a double-decker bus that showcases Microsoft’s suite of connected devices. We’re thrilled to once again be selected as partner of choice and extend that relationship. As an agency we pride ourselves on excellence when it comes to delivering audience insights, and this strength has again proved our worth as a deciding factor in our pitch.”