Celebrity facialist Su-Man Hsu launches skincare range with BrandOpus
Celebrity facialist Su-Man Hsu has turned to BrandOpus to create the branding for her consumer-facing retail brand.
With clients such as Juliet Binoche, Anne Hathaway and Joley Richardson, Hsu personally blends her products during facial treatments and, over time, requests for these products has led to the creation of the retail brand.
The Su-Man Skincare brand logo incorporates Hsu’s name and portrays it in a brushstroke style, reflective of the Ensō style of calligraphy historically used in Buddhist art. The flowing style of the ‘S’ is representative of the flow of energy, central to Hsu’s facial massage technique. The mulberry tone used echoes a key ingredient in the range, Dragon’s Blood extract.
Of the project, Hsu said: “The creation of the Su-Man Skincare brand feels like a natural continuation of my relationship to beauty inside and out. Working together with BrandOpus has been a remarkable collaboration. They captured the essence of my philosophy and approach to skincare, which means that they captured me.”
The range is available online and is set to launch on QVC and Cult Beauty in January 2014.
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