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Aussiemite

Aussiemite calls on Ozemite to unite against Vegemite in rights fight

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By Steven Raeburn, N/A

December 9, 2013 | 3 min read

Following last week’s IP hearing in Canberra, Aussiemite’s MD Elise Ramsey has challenged Dick Smith in the wake of statements made to the media about the dispute between the two brands.

Team Aussie/Oze -mite?

She has called on Smith to support Aussiemite and unite against brand giant Vegemite, owned by US based Kraft foods.

“Why doesn’t Dick Smith call his spread Veg(i)mite instead – we would prefer to see him go head-to-head with global food company Kraft,” Ramsey said.

“We may only be a small Australian company, however we have big plans and a global vision for the AussieMite brand.

“AussieMite was founded on the values of giving back to the community – we source all local ingredients where possible and have no artificial colours, flavours or preservatives. AussieMite continues to push the boundaries, proudly labelling as non-GM, our delicious spread is also certified gluten free, has generous proportions of vitamin B complex and contains only a small amount of sugar. We have now started laser-printing our branding onto the jars to reduce paper.

“We have aligned ourselves to numerous causes and give back what we can, to sporting groups and other health and wellness organisations – and doing our bit to support the next generation.

“AussieMite was founded to provide a real alternative to US-owned Kraft’s Vegemite, which is in 9 in 10 Australian households, yet is foreign owned.

“If Dick Smith is genuine about supporting Australians, we call on him to support our AussieMite, rather than compete against us with a new savoury spread with the same sounding name.”

Smith had said that he did not want to pay solicitors to represent his brand in the dispute, as the expense would draw funds away from his charity.

“Smith told media this week that Dick Smith Foods is a foundation with all proceeds going to charity. This was not the case when AussieMite initiated an IP case against OzEmite – then, the profits went to Smith,” Ramsey said.

The Drum has contacted Dick Smith but has received no response at the time of publication.

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