8 December 2013 - 12:02pm | posted by | 2 comments

Facebook experiments with introducing a 'sympathise' button

Facebook experiments with introducing a 'sympathise' buttonFacebook experiments with introducing a 'sympathise' button

As Facebook users know all too well, there are times when the like button just won't do. You may want to show solidarity with your friends in times of misfortune, but decreeing you 'like' a status update about sad news such as a breakup – or worse – hardly sends out the right message.

Well, perhaps an alternative could be on the horizon.

As first reported by the Huffington Post, Facebook engineer Dan Muriello revealed at a conference last week that one of his colleagues had created a 'sympathise' button at one of the company's compassion-themed hackathons.

A number of innovations have emerged from similar hackathons in the past, including the Facebook Chat service and even the original like button itself.

Muriello hinted at enthusiasm for the sympathise feature within Facebook, but warned not to expect it any time soon.

He told the audience: "A lot of people were very excited about it, but we made a decision that it was not exactly the right time to launch that product."

Facebook users have long lamented the limitations of the like button and clamoured for more ways to express themselves on the site. Despite repeated efforts, however, the social network has always resisted calls to introduce a dislike button.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

19 related companies from Profile Hub:

, The Drum's modern marketing directory:

Comments

9 Dec 2013 - 13:12
csouthey's picture

'Sympathise' is a bit sickening. Perhaps 'Support' would be more suitable

1
0
9 Dec 2013 - 15:35
sluddy's picture

@csouthey I 'support' this

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Sunderland AFC

08/09/2014
The Client Sunderland Association Football Club is a...