Queensgate and Highcross shopping centres unveil Christmas campaigns with Isobel

Both Christmas ads are the first of nine executions of a campaign that will run throughout the year. The ads will feature on TV, radio, print and outdoor.

Rob Fletcher, creative partner at Isobel explained: “The challenge for both centres was to come up with a compelling brand idea to run across all seasons and events.”

The ‘Then, Now, Tomorrow’ campaign for Queensgate, Peterborough taps into the centre’s heritage; while ‘There are many sides to Highcross’ aims to communicate the multifaceted nature of the shopping centre as well as the cultural and social diversity of the city itself.