The Monkeys designs experiential stunt for Intel
The Monkeys agency has designed a campaign for client Intel executed via an experiential instore filmed event.
The resulting clip has been posted today on Youtube.
"In a world where people want to stay connected to the things they love without breaks or interruptions, they are increasingly seeking devices that have great performance and amazing battery life,” said Jayant Murty, Intel's Asia Pacific director brand strategy and integrated marketing.
“Till recently consumers have had to choose between the two. But not with the latest core processors, that give you both in one package."
The experiment was designed to highlight latest Intel Core processors which allow the new generation of laptop computers to offer up to 50 per cent more battery life.