CIPR unveils best practice guide for social media campaigns, following AG warning

The Chartered Institute of Public Relations (CIPR) Social Media Panel has today unveiled a new 30-page free best practice guide on managing social media campaigns, days after the Attorney General warned platform users that they could inadvertently be breaking the law.

The CIPR guide (which can be downloaded below) covers areas such as planning social media; legal considerations; security considerations; advice for employers; and social media measurement.

Stephen Waddington, CIPR president 2014 and chair of the CIPR Social Media Panel, said: “This updated guidance from the CIPR is timely in the week that the UK Attorney General highlighted some of legal issues relating to social media usage. The document from the CIPR complements the Code of Conduct and provides pragmatic advice for practitioners related to the burgeoning area of social media.”

Available for both CIPR members and non-members, the document builds on previous #CIPRSM documents such as Social Media Monitoring Guide, which was published earlier this year.

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