Big W unveils seasonal campaign via Youtube
Big W Australia has launched its latest winter retail campaign with a video posted on Youtube.
The execution was designed by Saatchi & Saatchi, Sydney.
The creative is designed to emphasise the current fashions and low prices at Big W.
Saatchi has been handling the Big W account since winning the business in a six way pitch last year.
The account was formerly held by Ideaworks.