Torchmedia wins Sydney train contract
Torchmedia has been been awarded the Sydney Trains contract for external train advertising. The agency already holds the contracts for Melbourne Metro and Queensland Rail.
The Sydney Metro
The agency says the Sydney coverage will allow it to reach over 1 million passenger journeys per day.
“We are capturing a huge audience base of mixed demographics that are traveling to work and school, as well as recreational commuters going out or going shopping,” said Kirsty Dollisson, General Manager of Torchmedia.
The execution is scheduled to commence early next year.