SuperBowl commercial spots sell out, with final spots going for $4.5m
Fox says it has sold all of the commercials during its upcoming Super Bowl broadcast, with 30 second slots selling for between $4m and $4.5m.
However, Fox is still set to sell opportunities for advertisers during the live streaming of the event.
Neil Mulcahy, executive VP of Fox Sports, said: “There’s going to be someone coming to us tomorrow who is going to want to buy another unit and we’ll be trying to find someone to get out. The real key to being sold out is just to emphasize all the great opportunities we have around the Super Bowl.
““What we went to the marketplace with is an opportunity to get involved with everything from the network to cable to digital.”
SuperBowl Sunday is set to take place on 2 February, with 30 and 60 second spots taking the majority of spaces, although a few advertisers have bought 120 and 90 second spots.
A focus will be on cars, with Ford sponsoring the pregame, Chrysler halftime and General Motors post game.