Half the Australian population using Facebook each month
Facebook has revealed its latest audience stats, stating that it now has 12 million monthly active users and 9 million daily active users in Australia, over half the Australian population, which totals 23 million.
12 million monthly active users
Facebook made its presentation to journalists in Sydney yesterday.
It said that in the past two years the number of Australian Facebook users accessing the site via smartphones has increased by 29%. It added that Facebook makes up 12 percent of media consumption time.
Additional information included the claim that 90 percent of Australian social networking users aged 16-24 consider Facebook to be their main Social Network. 63 percent of all Australian Facebook users engage with brands and brand pages on Facebook.