Account round up: Flybe, Activision Blizzard, Barclays & Pizza Express under review, while Volvo, Miller Genuine Draft, EDF Energy, Virgin Trains and Bacardi Lion make appointments
Accounts under review
The Edgehas won the content creation account for Bacardi Lion
Budget airline Flybe is undertaking a review of its £7 million UK advertising account, currently held by Souk.
Barlcays Bank is undertaking a total overhaul of its agency accounts ahead of a blanket review of all accounts. The review will affect in excess of 200 extant contracts with agencies including Oystercatchers, Bartle Bogle Hegarty, Dare and Maxus.
The Pizza Expresss food brand is undertaking a review of its digital marketing, currently undertaken by DBG.
Video games company Activision Blizzardis seeking its first social media agency in Europe.
Account Wins
Hotel chain Accor has struck a deal with Kenshoo to manage its social media advertising globally.
Online retailer Kitbag.com is set to embark on an awareness rasing campaign with the appointment of Tangerine PR. The Manchester agency has been hired to grow the brand awareness between the core target audience of 17-25 year old sports fans, with the strategy to centre around the retailer's sports offering.
Colenso BBDO in Auckland has been appointed by jewellery brand Michael Hill to undertake a global brand strategy launch. The campaign is to be rolled out initially across New Zealand, Australia, Canada and the US.
Sydney brand and design agency Houston Group has been appointed by fashion brand Farage to develop and direct its new 2013/2014 campaign. The execution extends across brochures, product book, billboards, press ads, in-store visual merchandising and web banners. The campaign is aimed at both men and women in the 25-40 demographic.
M&C Saatchi has won the digital, social, PR and experiential accounts for fashion brand One Piece following a competitive pitch.
The Edge agency has won the content creation account for Bacardi Lion. The agency will be responsible for the brand’s online executions across website editorial, animation, blogs and social media content.
Morrisons has announced the appointment of Tribal Worldwide, London, as its digital communications agency. Tribal will join the existing roster of agencies led by DLKW.
O2 has retained The Marketing Practice to drive its growth in the enterprise business-to-business market for three years, following a multi-agency pitch.
Virgin Trainshas appointed Krow and TM to handle its advertising and digital accounts respectively. TMW will also work on the company's CRM business as well.
Nexus/H has announced it has been chosen to oversee the global digital account of lager brand Miller Genuine Draft following a competitive four way pitch against incumbents Quirk, Mad River and Weapon7.
EDF Energy has appointed The Red Consultancy to handle its consumer PR, following a four-way pitch. The account was previously held by Weber Shandwick.
Chilli Marketing has appointed Brazen to handle consumer and trade PR for its entire portfolio of drinks brands, including a major campaign for flavoured cider brand Rekorderlig.
Grey London has been appointed by Volvo as its global creative agency following a competitive pitch, beating out incumbent Havas Worldwide and BETC London.