Nexus/H wins global digital account for Miller lager
Integrated agency Nexus/H has announced it has been chosen to oversee the global digital account of lager brand Miller Genuine Draft following a competitive four way pitch against incumbents Quirk, Mad River and Weapon7.
The appointment will see Nexus/H work with Miller on their digital creative strategy, not to mention management of the brands social media platforms, fan acquisition, online support for their DJ Magazine partnership, plus global digital activation and media planning and buying for the annual Miller Music Tour.
Tom Poynter, managing director, Nexus/H said: “The whole agency is absolutely thrilled with the win and the opportunity it presents. The engagement will enable us to demonstrate the true value of having creative and media services within a sole agency and operating at a global level. From the moment we received the pitch brief it was clear that Miller Genuine Draft is a very exciting brand to be involved with strategically. The brand and clients’ ambition to reach a very specific online audience through brave creative work and leading edge technology is very motivating and we’re extremely excited to start shaping that journey with them.”
Natalie Wills, Miller Genuine Draft global brand manager, added: “Nexus/H clearly stood out with intelligent insight driving a truly amazing portfolio of creative and media ideas and we can’t wait to implement them globally over the next 12 months.”
Nexus/H will commence their new role by picking up the reins of community management this month before expanding their remit throughout the course of 2014.