4 December 2013 - 10:27am | posted by | 0 comments

89% browse or buy using smartphones and tablets during their commute

89% browse or buy using smartphones and tablets during their commute89% browse or buy using smartphones and tablets during their commute

Over three quarters (89 per cent) admit to browsing and buying on smartphones and tablets during their commute to and from work, research from Geometry Global has found.

The research was conducted with 2,000 UK consumers looking into the level to which they use smartphones and tablets to research and buy products whilst commuting. It discovered that 59 per cent of those surveyed have taken to commuter shopping because of the convenience, believing that it saves them time in the long run.

Music and books (23 per cent), clothes (22 per cent) and food (17 per cent) were the most popular purchases whilst commuting, but travel was the most popular category to research, with a third looking up holidays.

Pietro Leone, EMEA CEO for Geometry Global, said: “The identification of commuter commerce highlights a significant opportunity for brands and retailers to capitalise on this trend. This is a highly valuable group of shoppers that are affluent, engaged and actively researching and spending.

“Understanding how to tap into these two key times of day will pay dividends for brands that successfully connect with this new shopper group at the right time with the right message, and adds another dimension to the Purchase Decision Journeys that we map for our clients to influence consumer behaviour and ultimately drive purchase. ”

The research also found that over half (51 per cent) said that they expect to shop even more during their commute in the future.

Yesterday, Network Rail announced a trial scheme which would allow commuters to pick up and send parcels from main line stations.

Don't miss out... Get your Digital news by email

See all specialist newsletters

10 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...