The Drum Awards for Marketing - Extended Deadline

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4 Minute Warning: what happened on the day, by those who were there

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By Ishbel Macleod, PR and social media consultant

December 4, 2013 | 1 min read

Today, The Drum set out to prove that we are only at the start of the digital revolution. During our 4 Minute Warning event at SapientNitro's London offices, speakers included Neil Harbisson, who hears colours, Nick Holzherr, discussing disrupting the grocery world, and Rene Bastijans on how 65 per cent of kids today will do jobs that haven't been invented yet.

Over the course of the day, hashtag #4minwarning was used over 500 times, while #4minutewarning was used over 100 times.

Key influencers on Twitter included @pennyosborne1, @SapientNitro, @SymmetriGal, @oisinlunny and @nick_creed.

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