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Blue Marlin

Sydney's Blue Marlin designs launch graphics for Valspar paints' entry into Australian market

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By Steven Raeburn, N/A

December 3, 2013 | 2 min read

Sydney’s Blue Marlin design studio has unveiled a creative it has executed for client Valspar Paint ahead of its launch into the Australian market.

The design execution by Blue Marlin

The agency said its brief was to accentuate the brand's ethos of 'Owning Colour.'

"Buying paint is an emotional experience that often becomes a frustrating burden. Our goal was to create a design that acts as a personal assistant to each consumer, providing them with the information they need while inspiring them with colour,” said Candice Dunn, client services director at Blue Marlin, Sydney.

Philippa Durant, general manager marketing of Valspar ANZ: "The simple and effective design poises Valspar to become leaders of the category. It revolutionises the category with cleaner, fresher and much more confident look, offering consumers in the Australian market something completely different."

Valspar is a new entrant into the Australian market.

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