Star Wars Episode VII marketing kicks off with Darth Vader Instagram selfie
The next Star Wars film is not released for another two years, but the marketing effort appears to have commenced.
A posting has appeared on the official Star Wars instagram account which launched today; an apparent selfie taken by Darth Vader moments after his iconic entrance into the public consciousness in the opening moments of 'Star Wars' in 1977.
"The Instagram account is a fun taste of Disney's plans to introduce the Star Wars universe it now controls to a new generation of moviegoers who aren't familiar with Luke Skywalker or Han Solo," said Chris Welch of The Verge.
Star Wars Episode VII opens in cinemas on December 15 2015.