3 December 2013 - 12:23pm | posted by | 2 comments

Burger King unveils 64 pre-roll ads acknowledging the hatred of the medium

Burger King has unveiled 64 pre-roll videos admitting the fact that young people hate pre-roll YouTube ads, with each of the ads based on the video the consumer was about to watch.

Each pre-roll ad was written specifically to the videos most popular with BK’s target market, including movie trailers, music videos, sports, comedians and talk shows.

The campaign was created by Colenso BBDO and produced by Flying Fish, while Y&R handled media.

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Comments

3 Dec 2013 - 17:02
Steve Hall
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comments

Young people? Try everyone!

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4 Dec 2013 - 11:46
adam_tudor's picture
2
comments

Very well done!

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