Shelter has today unveiled its Christmas TV ad, highlighting the fact that 80,000 children will wake up homeless on Christmas day.
Planned by Total Media, the campaign looks to increase donations to the charity by growing public awareness around Shelter’s Christmas appeal.
Garett Farrell, account director at Total Media, said of campaign: “We are delighted to be working with Shelter on their Christmas campaign and hope this is the start of a long and lasting relationship. We will use our expertise in growing brands to raise awareness of the conditions that face homeless people in the UK and urging the public to donate.”
Total Media’s internal data team will also carry out post campaign analysis, marrying up web clicks and offline response with TV spots to help inform and optimise future Shelter TV campaigns.