The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

December 2, 2013 | 1 min read

Qantas has announced that it is to release a series of promotional short films as part of its sponsorship of the world’s largest short film festival, Tropfest.

"There are so many Australians doing extraordinary things every day and Tropfest has provided us with the perfect platform to tell just a few of these stories,” said Qantas group executive brand, marketing and corporate affairs, Olivia Wirth.

"Our involvement with Tropfest Australia forms part of our wider strategy to foster Australian talent, helping creative young Australians in their artistic endeavours and to pursue their dreams, both in Australia and around the world."

Qantas has also launched a Tropfest channel on its inflight entertainment program.

The sponsorship execution will also see a tie in with Qantas Frequent Flyers.

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