The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Hosta brand Mr Tom expands 'keeping Britain nuts' campaign with nationwide #TOMFACE competition

Author

By Gillian West, Social media manager

December 2, 2013 | 1 min read

Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign.

Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites.

The campaign sees consumers invited to share their gurning #TOMFACE online to be in with the chance of winning £1,000.

The two-week outdoor campaign sees a #TOMFACE finalist and 10 winners selected to win goodies each Tuesday.

Selected entries will be displayed on a dedicated #TOMFACE microsite.

Content created with:

JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence...

Find out more

Trending

Industry insights

View all
Add your own content +