Heinz has unveiled a Facebook competition, Heinz Stocking Fillers, as its Christmas radio ad from last year relaunches.
Live from today until 13 December, the Facebook app offers fans the change to win Heinz branded products and will be supported through Facebook advertising, which will also work to attract further fans to the page.
Katherine Broadley, senior brand manager for Heinz Tomato Ketchup, said: “Historically, Christmas is our biggest sales week for Heinz Tomato Ketchup, and the Christmas radio campaign is the perfect vehicle through which to remind consumers of its relevance –even in turkey season!
“Targeted at families, we are confident that this high impact campaign will remind shoppers that during the festive season, ‘it has to be Heinz’.
“We also feel that there is no better way to reward fan loyalty and build brand advocacy than with prize giveaways through the 'Heinz Stocking Fillers' Facebook app. Christmas is the optimum period in which to recruit news fans too, as we can tap into the spirit of goodwill and spoil our followers with quirky Heinz Tomato Ketchup merchandise.”
The radio ad, which will run for four weeks, voiced by Justin Moorhouse, discusses the ‘glory and triumph’ of chip-shop chips dipped in Heinz Tomato Ketchup after a carol service.