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Bacardi Edge

Edge wins Bacardi Lion online account

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By Steven Raeburn, N/A

December 2, 2013 | 2 min read

The Edge agency has won the content creation account for Bacardi Lion. The agency will be responsible for the brand’s online executions across website editorial, animation, blogs and social media content.

Edge will be designing content for Bacardi Lion online

Edge's head of strategy Richard Parker said: "Businesses, particularly those in the FMCG category, like Bacardi Lion, are realising that content is a key part of the marketing strategy and shouldn't be an afterthought. Good content has the power to move people, build loyalty and create a brand with a strong currency."

Kristie Asciak, Bacardi Lion marketing manager said: “We see the real value in using great content to help us achieve this but also to tell the story of the brands that sit behind the drinks and create more loyalty for our products like Bacardi Rum, Bombay Sapphire and Grey Goose.

"Part of the strategy for Bacardi Lion is using co-created content and leveraging the viral power of good content by involving popular blogger Christina Soong-Kroeger of The Hungry Australian.”

Asciak said Soong-Kroeger would develop exclusive recipes for the Sensology site.

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