Cyber Monday sparks continued 28% increase in spend throughout the first fortnight of December
Cyber Monday, today, is expected to lead to a 20 per cent rise in money spend online, as well as sparking a continued 28 per cent increase in spending throughout the first two weeks of December, research from Venda has found.
Stats from the digital commerce solutions provider found that daily online spending is already up by 54 per cent and retail traffic rose by 63 per cent year-on-year in the run-up to this year’s ‘Cyber Weekend’, which began on 29 November with Black Friday.
It was also found that shoppers are also spending longer online, with the average visit time up 10 per cent compared to the same two weeks before the ‘Cyber Weekend’ in 2012.
Eric Abensur, Group CEO of Venda, commented: “The Christmas quarter can make or break a high street retailer, as the January closures earlier this year have shown. For retailers to make the most of the gifting season, our data indicates that they should continue to offer great deals throughout the run-up to Christmas and not just for one weekend. In fact, retailers that are already planning for the entire Christmas period, rather than just the ‘Cyber Weekend’, may already be getting an early Christmas present – with online sales in the run-up to the holidays due to break recent records. Whether this increased online spending will affect sales this weekend or translate into more high street shopping remains to be seen.”
Tablets now account for almost a quarter (23 per cent) of all pre-Christmas online spending, which is up by 12 per cent compared with last year, when tablet spend was just 11 per cent.
Content created with:
Venda
Venda is one of the world’s leading innovators and providers of digital commerce solutions, leveraged by almost 100 manufacturers and retailers to deliver a consistent...
Find out more