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WPP GreyPossible

WPP confirms GreyPossible’s acquisition of Media Republic

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By John Glenday, Reporter

November 29, 2013 | 1 min read

WPP has announced that its GreyPossible subsidiary, a partnership between advertising and marketing network Grey with interactive marketing agency Possible, has completed the acquisition of Netherlands based Media Republic.

The Dutch creative digital marketing firm will form a key component of GreyPossible’s Benelux division which was formed earlier this year from a merger of Grey's Amsterdam and Brussels operations with Possible Amsterdam.

In a statement WPP said: “This investment continues WPP's strategy of developing its services in important markets and sectors and its commitment to expanding its capabilities in online, social and mobile communications.”

“WPP digital revenues were well over US$5 billion in 2012 and represented 33% of total Group revenues of US$16.5 billion. WPP is targeting at least 40-45% of revenues to come from each of fast-growth markets and new media over the next five years. “

Media Republic was established in 2002 and boasts a client list including the likes of Miele, Philips and Bugaboo – generating revenues of $1.7m in 2012.

WPP GreyPossible

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