29 November 2013 - 12:34pm | posted by | 0 comments

The Weather Channel launches WeatherFX through strategic partnership with Starcom MediaVest

The Weather Channel launches WeatherFX through strategic partnership with Starcom MediaVest The Weather Channel launches WeatherFX through strategic partnership

The Weather Channel (TWC) Global Media has partnered with Starcom MediaVest (SMG) to launch its weather-intelligent marketing platform WeatherFX across Europe.

The product has been incorporated into the media planning organisation of SMG as part of the deal.

“We are extremely excited to be partnering with Stewart and the entire SMG team. Weather touches every person, every business everyday and our science, data and technology are at the core of everything we do. Our WeatherFX platform takes what is arguably the most complex data set in the world and simplifies it to actionable insights for our customers,” explained Patrick Vogt, president, The Weather Company International.

“This partnership will extend the reach of TWC’s weather-intelligence marketing solutions to SMG’s clients that include brands such as Heineken, Cineworld, Autoglass, Burger King and Novartis, allowing brands to tap into the power of real-time big data weather analytics.”

WeatherFX is powered by real-time modelling based on geo and temporarily-modified weather data, client goals and historical business data. It allows marketers to take advantage of the connection between location and the effect of weather conditions, in order to influence consumer behaviour.

Starcom MediaVest Group will use WeatherFX to optimise the effectiveness of its advertising campaigns. Both companies will be combining the use of data, technology, science, research, business intelligence, content and storytelling to drive consumers to purchase.

Don't miss out... Get your Digital news by email

See all specialist newsletters

32 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...