Inferno beats 10 other agencies to be named lead agency on National College for Teaching and Leadership account
Inferno has won the latest tender to the government’s creative framework, having been appointed as lead agency for National College for Teaching and Leadership (NCTL).
Ten agencies on the government’s creative roster were invited to pitch for NCTL account, previously held by adam&eveDDB, including Abbott Mead Vickers BBDO and Ogilvy & Mather.
“We are delighted to have been successful in what is a very competitive pitch environment. The NCTL, in its various guises, has a history of iconic creative work and we are looking forward to continuing this rich tradition,” said Frazer Gibney, chairman and CEO of Inferno.
The organisation, part of the Department for Education (DfE), looks to attract high-quality graduates into teaching and to raise the status of the profession.
Inferno has been tasked with delivering a fully integrated campaign across film, content and digital in addition to traditional media.
Draft FCB continue to handle NCTL’s CRM, while Munro & Forster manages its public relations.
Content created with:
Inferno
Find out more