Former Grey London MD and Holster Studios’ creative director launch Alpha Century to help brands think more like broadcasters
House of Fraser, Toshiba and Dr Martens have all engaged new creative production agency Alpha Century to help them think and act more like broadcasters when it comes to advertising. Launched by former Grey London MD Hugo Feiler and Barnaby Girling, Holster Studios’ creative director, Alpha Century aims to provide brands with creative content at the fraction of the cost of big TV ad campaigns by adopting a new approach. “Alpha Century can create and deliver ideas from start to finish that are precisely tailored to the client’s budget and brief. The company is fulfilling the need for brands to be able to develop and seed creative, top quality, fast turnaround online content,” said Feiler. Working with fresh talent, including BAFTA New Talent winner Reeve Rixon, Alpha Century hopes to address the growing need for innovative content that is delivered quickly and without compromise. Girling added: “With experience of production, broadcasting and advertising we write, shoot and seed content solutions for brands – who often underestimate their own insights into what they require.” In addition Alpha Century is also setting up 8th Wonder, a joint venture with the7stars, designed to create cost-effective digital content for the media agency’s clients.