Account Round up - Renault and Nissan unite on one of biggest ever digital reviews, RBS on the agency hunt, and Disney appoints OMD
Accounts under review –
RBS seeks an agency to revive an old High Street brand
Renault and Nissan are gearing up to launch their first ever joint request for proposal (RFP) for their global digital portfolios, as the latest step in their strategic alliance. The initiative it being led from the Digital Factory in Paris.
RBS is seeking agencies to pitch for the launch of its revived Williams & Glyns brand, returning to High Streets after a 20 year absence.
The Yellow Pages publisher Hibu is seeking an agency to undertake a a direct response brief across US and UK for sales call generation. The account is currently held by Engine.
Ofgem is seeking an advertising agency via the Government procurement service.
William Hill bookmakers is reviewing its £15 million advertising account.
Hastings direct is inviting pitches for its advertising account, with Rapp and Partners Andrews Aldridge already invited.
Account wins
Zinc Ahead has appointed Equimedia to increase brand awareness and encourage product trials for the cloud compliance solutions provider in the UK and US markets. The agency will develop and execute a content and social media strategy that utilises the online channels to their full effect.
Telegraph Media Group has announced a media partnership with England Hockey, which will include the 2014 Rabobank Hockey World Cup and the Commonwealth Games.
Disney’s move business has appointed OMD to handle its $800m media responsibilities with a pitch. According to Adweek, the move means that staffers from the incumbent agency, Publicis Groupe's 4D, will follow the business to OMD.
The RSPCA has appointed creative strategy business Once We Were as its lead strategic partner for its marketing and campaigns programme over the next three years, following a four way pitch. The move comes as part of a 10 year strategy agreed by the charity in June, as It gears up for its 200th anniversary in 2024.
The University of Edinburgh has appointed Spirit Media to handle its £1.2m media planning and buying contract. The agency, which won the contract following a public tender, did so against four other competing offers.
Slendertone has appointed Cirkle to handle its six figure consumer and social account. The muscle toning specialist has asked the agency to raise the profile of the company through a 'Focus on your Finish' influencer and content generation campaign.
Countrywide Ground Maintenance has appointed full service advertising agency Frank Virtual to its marketing account. Following the initial marketing overhaul Frank Virtual will then look to implement a new set of franchisee aimed marketing materials and a website redesign.
Designer department store Tessuti has awarded its SEO account to 7thingsmedia following a competitive pitch. The London, New York and Singapore-based digital media agency has been tasked with integrating the brand’s SEO activity with its wider marketing communications strategy, and follows 7thingsmedia’s management of Tessuti’s PPC channel.
Steel supplier EEW Energy Services has appointed Skylark PR to act as its communications agency. The Glasgow-based PR and events firm has been tasked by the UK operation of EEW Energy to conduct proactive and reactive PR activitie
Camelot has appointed Lida to its PR brief.
Mother has been appointed to the creative account for Lego after a competitive pitch.
M&C Saatchi has been appointed to the communications brief for NATO’s rapid reaction corps.